Ibm what makes you special campaign

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The Store Management tool in Management Center replaces all of the store management features in WebSphere Commerce Accelerator , except store creation and the ability to suspend and resume stores. You can use the Workspace Management tool in Management Center to manage and edit workspaces and its tasks and task groups that you are authorized to work with. Preview your store to ensure that changes made in Management Center show up in your store as expected.

You can use store preview in production, authoring, and staging environments. Find answers to some of the most frequently asked questions about the Management Center.

If you encounter issues with the Management Center that are not related to any specific tool, review this troubleshooting topic to solve common problems.

Use the WebSphere Commerce Accelerator to maintain online stores. Topics in the Integrating category highlight the tasks that are commonly performed for using WebSphere Commerce in combination with other products. WebSphere Commerce provides many tutorials to help you customize and understand your WebSphere Commerce instance and stores.

The topics in the Developing section describe tasks performed by an application developer. The following section describes how you can leverage WebSphere Commerce features and functionality to help your site be compliant with different privacy and security standards.

These topics describe the security features of WebSphere Commerce and how to configure these features. IBM Marketing Center is a cloud-based solution that provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and send digital communications to customers with promotion offers. This solution also provides users with the capabilities to collect marketing information and generate marketing analytics. Customer Support.

Promotions tool Use the Promotions tool in Management Center to create and manage promotions that support the marketing campaigns for your site. Managing promotions Promotions are managed by Marketing Managers , to keep a site's promotional efforts organized.

Planning Creating a custom implementation of a WebSphere Commerce store requires a significant amount of planning. Installing Review the following sections for information about installing the WebSphere Commerce product, associated maintenance, and WebSphere Commerce enhancements.

Deploying The topics in this section describe how to publish stores to either a test or production environment, and how to deploy customized code. Working in extended site stores in Management Center If your company operates an extended site, you can perform certain tasks directly from your extended site store within Management Center.

Management Center user interface The Management Center user interface provides a usable, intuitive, and efficient way to complete your business tasks. Using the Management Center The starting point for all Management Center tasks is to open the tooling. Catalogs tool Use the Catalogs tool in Management Center to manage catalogs, categories, catalog entries, merchandising associations, product attributes, and attachments in your store.

Marketing tool Use the Marketing tool in Management Center to create and manage marketing campaigns and other store content, excluding catalog content. Promotion type feature matrix The following table lists the promotion types that are supplied with the Promotions tool. Promotions Promotions provide you the ability to offer customers incentives to purchase. Coupon promotions Coupon promotions are a special promotion. Best deal support for promotions You can enable a best deal feature to ensure customers who qualify for more than one promotion in the same promotion group receive the best deal.

We started thinking about smart traffic, smart food, smart healthcare, smart government, smart water, smart retail. I mean we just went on and on and saw many opportunities to think about the world from this system perspective. We're looking at the world as a set of systems and not just an ecosystem around a company necessarily, or even an ecosystem around an industry, but an end-to-end system of all the participants, and so that's been another outcome of the work we're doing.

Makower: So, you've got this systemic view of how the world works and through that lens you see a great many inefficiencies and in some cases malfunctions that could be addressed through some of your technologies and solutions, and it's not just environmental.

It's obviously much broader than that but certainly around energy, climate, environmental protection, there's a wealth of these opportunities. Talk a little bit about the marketing and messaging side of this.

You've created a "Smarter Planet" ad series. Tell me what this campaign looks like and the breadth of it in terms of the kinds of things you're doing and the kinds of places it's showing up. Step Two is an ad series we're running -- and we actually are calling it an "op-ad" because it's different from a traditional advertisement. They are running weekly and they are in a series, running every Monday in a set of national newspapers.

These are designed to do several things. First, they're designed to get a reader to think about the world from a systems point of view, and along the way, describe these opportunities for systems. In some of them, we get very specific. So, for example, our second op-ad was about the utility grid, to educate the reader that the utility grid is in fact a system. We talk about the sources of energy and alternate sources.

We talk about the fact that it is one long system and that the system could get a lot smarter and go a long way towards providing and helping us address some of our energy issues. The ads are all designed to do those things, and they are not intended to be overtly commercial. They are more agenda-setting, educating the reader about the world becoming smarter, and then in the end we talk a little bit about what IBM is doing today to help make a difference in these areas. So that is sort of an intentional phase we're in now and we're trying to do this in a thoughtful way.

It's more of a short essay, and we try to convey this in that kind of a tone. Lechner: Another aspect or attribute of this initiative is that we're making a very conscious and deliberate effort to talk to multiple audiences. Traditionally, IBM has spoken to our corporate customers -- large enterprises or medium-sized businesses. But in the "Smarter Planet" initiative you'll see us very specifically talking to our corporate customers of all sizes, but also to individuals.

You'll see these pieces aimed directly at you as an individual, whether you are the CFO or CIO of a large enterprise, or you are a student, an IBM employee, a housewife, or an activist. You'll also see them aimed very specifically at the city, state, and national government institutions, and at NGOs to try and influence the public debate and discussion on these important topics.

Makower: I'm trying to understand how this works from sort of a business strategy perspective. IBM doesn't sell to consumers. Activists certainly aren't a market nor do you seem to be much of a target of activists, so there's not necessarily a lot of, let's say, healing that needs to be done there. And so when I look at these things I wonder what's the business rationale for doing this? What does IBM expect that's going to happen as a result of not just a housewife, or a student, or an activist, but a corporate leader reading these?

How does that ultimately create new opportunities and revenue? Kennedy: There are two ways. First of all, in practical terms, over time we will talk about how "smarter" is a way to think about transformation, and a way that industries can be transformed, and the way that companies in those industries can be transformed. So there are opportunities for banks to become smarter, retail firms to become smarter, healthcare to become smarter, government to become smarter.

What you've seen initially are about larger issues because they resonate well. They are ones that the general population are familiar with. Also, they are such great examples of how to look at the world from a systems point of view. This carries down into every industry that IBM does business with and the opportunities to make those industries more instrumented, more interconnected, and more intelligent.

And as they become more intelligent, companies that have smarter capabilities have higher likelihood of being leaders and building competitive advantage. The reason why this is so timely, we believe, from a business standpoint, is we're in a time of great change in the world and we're in a time in our history where change is being discussed everywhere from the kitchen table all the way to the boardroom table.

And as a result, the leaders of many of our clients and leaders around the world are focused on transformation and see this as an opportunity to drive a great amount of transformation, and therefore it's a great opportunity to address ways that they can make their companies become more competitive as we come through this time of great change.

That's the way we see the commercial opportunity. Phone: Online Chat: Use the button above I look forward to hearing from you! Feedback Survey If you attended a face-to-face library workshop with Julie Shen, please take 3 minutes to fill out this feedback survey.

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