How much is korski vodka




















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Everything you need to know about cooking with alcohol. I don't believe in arranged marriage: Actor Vikram Sakhalkar. Unlike highbrow specialty brands, Paramount has at least one entry in just about every category.

You like vodka? There is vanilla, cherry, grape, and "Ultra Bubble" bubblegum — Paramount's answer to the trendy and high-priced Three Olives brand.

They offer two brands of plain vodka: Paramount and Korski. Korski, it is worth noting, holds a couple of interesting distinctions, according to Wikipedia.

Not only is it the official vodka of the University of Dayton, but it is also "the lowest low-priced brand of vodka sold in the United States. Perhaps rum is more your thing? Paramount specializes in mango, pineapple, , white, golden, Virgin Islands, and cherry.

Then there's Lady Bligh, a spiced rum whose label boasts a slinky pirate lass who looks so much like Captain Morgan that the likeness cannot be mistaken for coincidence. Indeed, it's the package that the customer sees when browsing liquor store shelves. And since retail sales account for upwards of three-fourths of Paramount's business, it's a big deal. Everything needed to produce Ohio's best-selling liquors, including the print shop for labelmaking, is housed on Berea Road.

There is also a chemistry lab, endless rows of stainless-steel tanks, five bottling lines, and a warehouse stacked high with cases of finished elixir. Guests are met in a blonde-paneled conference room that feels like a hotel lounge circa ; with its neutral-to-off-white decor and fluorescent lighting, it's a highball of vodka that could use a cranberry spritzer.

A plain wooden, accordion-fold curtain veils sample bottles of Paramount's countless products. But there is nothing muted about the room's details: Framed aerial photos of the Lake Erie islands and the historic Lonz Winery dominate one wall, images that cast a sort of pall on Paramount's past.

The company owned Lonz when a terrace collapsed in July One person was killed and 75 more injured in a calamity that made headlines everywhere. Paramount sold the property to the Ohio Department of Natural Resources the following year, and went on to settle 83 liability claims related to the accident.

But if the photos are a stark reminder, the factory's aromas are an able distraction. All around, the essences of peppermint, coffee, and something like butterscotch permeate the air. It's a candy-store cacophony, a confluence of so many smells that the mind boggles at the task of creating it all. And in fact, Paramount does no such thing. A small handful of their liquors are imported: La Prima tequila arrives from Mexico via 6,gallon tank trucks, and McAllister scotch comes in big oak barrels from Scotland.

Boas offers his take on the economically priced results. But by the time you've mixed your Margarita and rimmed the glass with salt? Probably not. The remaining bulk of Paramount's array of spirits is "rectified. It's the key to churning out some concoctions — and the way to keep prices low. Grain neutral spirit is illegal in some states, but Ohio college kids can buy it off the shelf, where it's known by names such as Everclear and Gem Clear.

Resourceful students quickly discovered the rectifying process, making highly efficient products with names like "Purple Jesus" — a blend of grain neutral spirit and grape Kool-Aid, often served in communal gallon jugs.

Of course, there is a difference in scale between college imbibers and Paramount, where the clear liquid arrives out back by rail in 30,gallon tank cars. And the professional rectifier's craft is considerably more refined. In a cinderblock outbuilding, these alchemists take the blank liquid canvas and meticulously create the priced-to-move masterpieces that spin Paramount's gold. There are rows of blue barrels full of flavor: essences of ginger, cinnamon, green apple, raspberry, grenadine, orange, coconut, and natural apple.

All but one is brought in from suppliers: Paramount brews its own coffee essence, starting with Cleveland's own Van Roy beans.

The tables are covered with beakers and graduated cylinders, a digital scale, and lots of bottles. The ambiance is a mixture of kitchen, garage, and empty church; you can tell that something important goes on here, though it's not clear exactly what. To develop new product ideas, Manchik, Boas, and Szabo monitor what's selling according to reports from the state Board of Liquor Control.

They talk to salesmen, brokers, and bar owners. When they think they've spotted a trend worth jumping on, a chemist works with flavor essence suppliers and starts mixing a viable, low-cost alternative.

The bubblegum flavor didn't take long. And the trio has high hopes for a new hazelnut cordial called Davinia. Getting the flavor just right took about a year of chemists' mixings and repeated tastings by the company brass. With that much time invested in development, they were attentive to the ever-important packaging too.

Davinia flows from a high-quality glass bottle adorned with a simple, caramel-colored swoosh. It looks like nothing else on the Paramount shelf. Even as they craft new flavors to mimic today's trendier, pricier brands, the men of Paramount don't plan to tamper with the business model that has served the company well for 75 years.

Fact is, one Paramount product or another makes it into just about every bar in the area. The tony Cleveland Heights jazz joint Nighttown, for instance, uses Paramount Triple Sec, the orange liqueur crucial to a proper Margarita.

Bartender Brad Petty says they lubricate the club's regular poetry jams and provide the evening crowds with bomb shots. Paramount's bargain booze even creeps into the fashion-conscious Warehouse District.

Asked if he stocks the local products, Blind Pig manager Justin Costanzo says that Paramount vodka and gin are the key well drinks in his suburban bars, Jocko's in Broadview Heights and Scoundrels in Berea.

But no, he says, you won't find Paramount at the Pig. It's a status thing. Then he realizes the Pig stocks La Prima tequila, a Paramount brand. There are no such status concerns at Bobby O's in Lakewood, a neighborhood bar where beer signs and dartboards are the key notes of ambiance.

He's alternating between sips from his drink and a long rant that covers everything from outsourced jobs to Ralph Nader's views on corporate personhood. During one pause in the avalanche, he is asked about the Paramount product he's unwittingly imbibing.

He looks at his glass thoughtfully, having never before considered what's in it. Tags: News Features , Paramount , Booze. We welcome readers to submit letters regarding articles and content in Cleveland Scene. Letters should be a minimum of words, refer to content that has appeared on Cleveland Scene , and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email.

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